Who is this Louie Simmons guy?

Louie Simmons is no stranger to the lifting community. He he totaled his Elite in 5 weight classes in the sport of power lifting and is regarded as the best power lifting coach on the planet. Through his methods Westside Barbell Club has become known as the strongest gym in history. 900 pound squats and 700 pound bench presses are common place at Westside. Now, through Louie's videos and DVD you can learn the same principles and secrets used to develop some of the strongest lifters in the world.